About Beleza
In 2003, Philip Dail began working with a village of women in Soatanana, Madagascar, helping them sell their handmade woven raw silk shawls and scarves. Philip realized the global potential of helping individuals and communities market their crafts as a means to support themselves more effectively. To achieve this end, Philip opened Beleza in Raleigh, NC in November 2005. About a year after the shop opened, Sara – Philip’s new bride – joined him in this exciting venture to impact the world through their Fair Trade business.
The marketing strategy Philip implemented in Madagascar became the Dails' foundation for similar relationships around the globe. “We meet with people to discuss the means and methods to improve their standard of living,” Philip explains. “Together we develop suitable marketing strategies and brand marketing techniques for their specific products.”
The most dramatic impact has been made in the poorer developing nations, as would be expected. And the Dails not only support these families and communities economically, but their frequent visits also provide invaluable emotional support and fellowship. Often working through their churches, the Dails continually involve others in this ministry of encouragement around the world. They are both committed to serving others and showing them genuine care and love.
According to Sara, “Most people look at what we sell as handcrafts – which is the case since everything is handmade. But the fact is that the products are these artisans’ livelihood and ultimately provide the basic needs for themselves and their children.”
Beleza is currently working with eighteen family groups or coops from Uganda, Kenya, Madagascar, Brazil, Vietnam, Czech Republic, Costa Rico, Peru, and the United States. This number is constantly growing as they network with people around the world.
Beleza is located in Raleigh, NC, among the shops at Cameron Village.
Please visit us soon. Click here to see a map of our location.